Think about advertising this way:

Identify your market:
Who are they?
What is their objective?
Where do they exist?
When would they buy?

Design to your market:
What is the message?
How do we relay the message?
What mediums do
we use?
How do we make
it cost effective?
How do we catch
their attention?

Implementation of the campaign:
Cost effective advertising campaign based on the above analysis and of
course, a review
of your product.

 

Advertising is about making the connection

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