Direct Mail is all about getting the reader to OPEN IT!!!
Responsible for the creation of large quantity direct mail pieces for Fortune 500 corporations. 
Direct mail campaigns are the direct result of a detailed market analysis of certain areas of the country and when they are most likely to purchase. These campaigns involved working closely with a marketing/sales team across the United States and working with very strict graphic standards. Printed quantities ranged from 500,000 to 15,000,000. Direct mail requires a high level of understanding of postal regulations and printing specifications. This is especially important when you are printing in such high quantities.
Direct Mail consists of:
Outer Envelope
Invitation to join
Sign up form
Return envelope